In the grand launch of delicious and gourmet, after two series of electrical pressure cooker, recently, the cookware industry giants listed Supor has two high-profile new electric pressure cooker, full line of products directed at the peak season market, a market that seized the attention of consumers. Especially for high-end market, Supor Gourmet series, a series of technology licenses to “intellectual pressure sensor system, 360-degree safety protection system, shaped ceramic grain thick kettle” as a selling point, quickly became popular as New Year’s Eve holiday sales hot star products. Supor is to meet the 2009 sales were in formations season started.
Industry: opportunities outweigh the challenges
Electric pressure cooker as a new kitchen appliances category, since the 90s of last century occurred in the domestic market, is still in the market cultivation stage, people lack a correct understanding of the electric pressure cooker, low household penetration.
With the original cookware market saturation and people to improve the quality of life, small kitchen appliances are no longer just cooking tools, has become a symbol of modern life. Electric pressure cooker pressure cookers and rice cookers as a traditional upgrade product, in this case came into being. As the product is technically solved the technical shortcomings of traditional pressure cooker, and set rice cooker, pressure cooker, slow cooker, pot roast stew in one, fast cooking, a pot of multi-use, nutritious and delicious, energy saving, safe and practical features . China Daily Hardware industry members Tanggen Quan pointed out: “electric pressure cooker technology is mature, product strengths highlighted in the next few years, electric pressure cooker will gradually replace the pressure cooker, electric rice cookers and open fires, become the preferred home cooking.” Pressure cookers category a market that is maintained for two to three years of rapid growth, 2008 growth rate of about 90%. Especially in Supor, the other leader in the United States, driven, electric pressure cooker market awareness rising, the market demand will be further released.
The starting point is to meet consumer demand
Research information: consumer electric pressure cooker’s attention focused on two aspects: First, pressure cookers are easy to bring more nutritious and delicious food to enjoy; second is security, whether it is a pressure cooker or pressure cookers, safety is consumers are generally concerned about. These two also constitute the motivation of consumers to buy.
“We pay close attention to consumer demand, both R & D or product design, consumer demand is starting from the maximum to meet existing consumer demand and potential demand.” Supor Electrical Appliances Business Unit Leader, said: “It not meet consumer demand for these two points, the most fundamental or pressure control technology and security technology is perfect. “
It is understood that giant Supor kitchen small appliances, with pressure cooking in the field of technology and experience, as early as 2003, pioneered the development of pressure cookers on products to control pressure of leading industry technology and 20 years experience in safety, doing my part to become the industry the leader. And others prepare for the big price war in the occasion, Supor has always adhered to “quality Li-shen, technical victory”, with great concentration product technology research and development, rich product features.
The industry believes that: the core technology of the Competition rather than price competition, the market can effectively have to avoid the overdraft of resources and industrial value of the dilution, to avoid moving towards electric pressure cooker microwave oven, induction cooker’s lead, the biggest winner is still the consumer.
Technology + brand birth industry leader
Supor R & D at the same time as the only one cooking utensils and electrical appliances operating technology companies, has its unique technical advantages and brands.
Technology, 20 years, has been insisting Supor technological innovation, particularly in pressure control technology and security technology. The original and received five patents for intellectual pressure sensor system, cooking whole chip microcomputer intelligent control, temperature measurement can be precise and accurate temperature control through pressure, making different food conditions at different temperatures for cooking, the best taste and nutrition, can be said to create a new realm of pressure cooking, in 2008 launched a new series full gourmet FC3 applied this technology to good cooking results and the appearance of human products to win more market share.
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